“Nobody takes a picture of something they want to forget.”
— Robin Williams, American actor and one of the greatest comedians of all time
November 2019
MARKERAD Limited Edition Event
On Friday, November 1, 2019, at 7 a.m., fans of Virgil Abloh, the creative director of Louis Vuitton and founder of Off-White, lined up at IKEA stores for wristbands. It was a first-come, first-served event. It was my job to get the word out to the media, plan the event's logistics, and even assist in handing out hot coffee, cinnamon buns, and cookies (if needed) for those braving the early hours.
September 2019
Invite-only event at IKEA East Palo Alto
IKEA hosted a special event with Houzz and local industry professionals from across the Bay Area. At this event, we discussed what could be done today to build the kitchen of tomorrow for potential clients. I was in charge of setting up the workshops, speaking areas, swag bags and some say most importantly, having cocktails and hors d'oeuvres served.
April 2019
Google Cloud Next Conference at the Moscone Center, San Francisco, CA
At this conference, we wanted to showcase future applications that The IKEA Group was testing in pilot markets. This new technology included Omnichannel Commerce: IKEA Visual Search+ and AR Virtual Price Tag. It was my job to support the graphic needs of the booth, as well as communicate this special event to IKEA employees.
